Social Media Marketing and Optimization

Tealium Social Media Extends Its Measurement to Social Networks

San Diego, CA (PRWEB) May 4, 2009 -- Tealium Incorporated, a leading provider of high-end, results-oriented Web analytics integration and consulting, in conjunction with the eMetrics Marketing Optimization Summit in San Jose, today announced the availability of version 1.5 of Tealium Social Media, a social media and online PR measurement service for marketing professionals.

The new version introduces support for social networks, including Facebook, MySpace, LinkedIn, Flickr, Ning and others. This is in addition to existing functionality, which includes measurement around Twitter, blogosphere, online news and video sharing sites.

"This release is another step in our ongoing commitment at Tealium to expand the functionality and capability of Tealium Social Media," said Mike Anderson, Tealium co-founder. "Social media marketers can leverage Tealium Social Media to measure the impact of a wide range of initiatives, including blog outreach, news releases, online videos, micro-blogs and now across social networks."

Tealium Social Media is a web analytics extension for all popular web analytics applications including Google Analytics, Yahoo! Web Analytics, SiteCatalyst, WebTrends, Unica NetInsight, Coremetrics and others. By integrating social media traffic into web analytics, marketers can get apples-to-apples comparison between social media and other traffic sources such as pay-per-click, banner and email advertising.

Additional information about Tealium Social Media can be found at http://www.tealium.com/products/social-media/.

About Tealium

Tealium was founded in March 2008 in order to provide high-end, results-oriented Web analytics and digital marketing services to clients. Its co-founders have over 25 years of combined industry experience and have consulted for many Fortune 500 companies such as Pfizer, Verizon Wireless, Hasbro, Cisco, Best Buy and more. For more information, visit http://www.tealium.com.

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