Social Media Marketing and Optimization

Waxploitation Bolsters Online Presence with Global Social Networking and Social Media Alliances

Los Angeles, CA (PRWEB) May 21, 2007 -- Waxploitation announced today that it has launched an initiative to promote its artists across a world of online social networks, broadcasters and social news platforms including Netvibes, MOG, Imeem, Bebo, Last.Fm, Revver, Del.icio.us, Joost, Virb, hi5, MySpace International, Napster Japan, Flickr, Purevolume, Twitter, to name a few. In addition, the Company is working closely with companies developing subscription-based and advertising-based models.

Waxploitation has entered into over 30 focused long-term relationships which include providing exclusive content, implementing unique marketing and promotion campaigns, customized pages and universes, RSS news feeds, programming stand-alone music channels and so on.

"In the past, music companies could pick a few of the biggest destinations," says Waxploitation founder and creative director Jeff Antebi. "But it's just as important to support new visionaries. The more dynamic these sites become, the better the experience is for music fans. Record Labels, Artist Management Companies, Music Publishers all have a vested interest in providing the maximum amount of information…and whenever possible - music…across the widest variety of platforms".

Notably, almost one-third of the sites Waxploitation is populating with music and information are non-English language and/or non-North American based. "While it's astonishing that Gnarls Barkley had over 8,000,000 plays of 'Crazy' on MySpace America, in many ways, it's as important for us to be providing an experience for fans via QQ in China, Mixie in Japan, Myvideo in Germany, AOL India, Orkut in Brazil. If we are not administrating the moving parts, we don't deserve to have a voice with them either."

For reference, please see www.netvibes.com/waxploitation , www.youtube.com/gnarlsbarkley, www.dangerdoom.imeem.com, www.last.fm/music/tweaker, http://jp.myspace.com/gnarlsbarkley, www.mog.com/teargasandplateglass

www.waxploitation.com

Waxploitation was formed in 1997 as a home for innovative artists in music. Initially a record label, the Company expanded into Artist Management and Music Publishing in 2000. Waxploitation has been the longtime artist management company for the six-time nominated, two-time Grammy Award winning producer and artist Danger Mouse. Waxploitation co-manages the Cee-Lo Green and Danger Mouse multi-platinum, two-time Grammy Award winning Gnarls Barkley persona as well as the MF DOOM and Danger Mouse project known as Dangerdoom, released in collaboration with [Adult Swim. Waxploitation handles publishing catalogs with classics including 'Bust a Move', 'Wild Thing' and 'Funky Cold Medina', as well as Beastie Boys seminal album Paul's Boutique. Waxploitation will release Teargas & Plateglass' highly anticipated Black Triage album later this year and the 3rd album by Nine Inch Nails alumna Chris Vrenna, under the Tweaker moniker

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